5 Tips for Building a Successful Restaurant Loyalty Program

Everybody knows that having a loyalty program is one of the smartest ways to drive sales and customers to your restaurant. But crafting it can be quite the tricky feat, especially if you’re unsure where to even start. Here are 5 of our top tips to help you build a successful restaurant loyalty program guaranteed to help bring in revenue for you.

#1: Leverage off customer feedback

Regardless of what kind of restaurant you run, it’s pretty safe to say that customers are the lifeblood of it. That’s why it’s extremely important to listen to them to gauge what they want and are looking for in a customer loyalty program. You can utilise your POS system to gather as much customer data as you need based on the kind of customer you want to attract. From there you can call upon a simple SMS blast asking customers for their feedback to gain valuable insights into what your customers like and don’t like about your establishment. This can then be used to craft a stellar program.

#2: Promote your Program everywhere

The first step to creating a successful loyalty program is crafting the program to your best interests. That’s the easy part. The tricky part comes with actually getting customers both existing and potential to actually use the program. To do this you have to ensure you promote your program as smartly as possible. This can include creating signs about the program’s existence, sending out SMS blasts, or even posting about it on social media to encourage your followers to share the news with their friends.

#3: Keep it simple

In this day and age most customers are already familiar with the general concept of earning rewards points in exchange for their money spent at your establishment. You don’t need to teach them the concept, let alone reinvent the wheel. In fact, this familiarity can actually be used to your advantage as it makes adopting a loyalty program simple and easy to comprehend for your customers, thus making it more likely for them to engage with said program. 

You can also tap into the psychological aspect of working towards a goal in your customers minds. By making them think that every visit to your restaurant gets them one step closer to an amazing prize, it’ll make them feel more inclined to keep stopping by to attain that goal. And what does more visits to your restaurant mean for you? More revenue!

#4: Incorporate more attractive offers

A loyalty rewards program that offers customers an initial benefit at the start while simultaneously allowing them to collect points the more they dine with you tends to work very well. The trick here is to combine this accumulation of points with targeted benefits that are exclusively available to members and members only of this program. It can be as simple as a free birthday item, a gift certificate or even a tiered reward system that lets customers redeem bigger and better rewards with each loyalty milestone hit.

#5: Use FOMO to your advantage

FOMO, or fear of missing out, is one crazy tactic to get customers clamouring to join your loyalty program. And what’s even crazier is that it actually works! Show your customers exactly what they’re missing by promoting all your tasty rewards everywhere from your social media accounts to even physical ads outside your restaurant in order to entice your customers to sign up for the program. 

See, that wasn’t so hard now was it? With a few simple tips and trick your restaurant loyalty program will be up and running in no time, and you’ll be sitting pretty with all the extra sales it has helped bring in to your restaurant.

Keen on taking the first step towards digitization for your restaurant? EasyEat is here to help! Get in touch with us by clicking here to book your FREE demo! We look forward to hearing from you!